The new Verum space is conceived as a relational and architectural hub, going beyond the traditional idea of a showroom to become a place for dialogue and collaboration. The environment is designed to express the company’s identity through its products, fostering a dynamic and flexible exchange between the brand, its partners, and the design community.

The entrance area welcomes visitors by immediately showcasing the handle collection. The display system is conceived to ensure maximum flexibility and adaptability: the main backdrop wall is clad in poplar particleboard panels featuring a regular pattern of perforations. This solution allows the entire product range to be exhibited quickly and with striking visual impact. Attention to visual clarity is key: the last panel in the sequence discreetly conceals the entrance to the restrooms, preserving the overall aesthetic order.

The adjoining room represents the technological and operational core of the project. Its innovation lies in a suspended frame that incorporates the IRONLEV magnetic levitation track system—an advanced patented technology. A mobile exhibition wall, raised off the ground, is suspended from these tracks. This dynamic volume is clad in a series of metal laminate panels, forming a display device that can easily adapt to different product configurations. Its mobility provides not only multiple layout possibilities, but also the ability to transform the room’s scale and spatial hierarchy, managing circulation with great flexibility and even functionally connecting the central room to one of the two adjacent ones. The frame is completed by tubular LED lights, shaping an evocative and functional luminous ceiling.

The final space is dedicated to hands-on experimentation and professional interaction, designed to support collaboration between the company and design professionals around a large central table. Here too, flexibility is the guiding principle: the space can be easily reconfigured to host events and presentations. A key element is the mezzanine area, which enhances functionality: the lower section includes a compact kitchen that can be separated from the rest of the space by a sound-absorbing curtain and a sliding panel; the upper section, enclosed by translucent Diafos panels, is designed as a private, reserved area—ideal for more intimate company meetings or as a support office.

The selection of finishes and furnishings—curated in collaboration with designer Alessandro Stabile, Verum’s Art Director—aims to create an environment that is neutral yet full of character. The result is a new interpretation of the showroom: a space conceived to promote wellbeing, growth, and collaboration