Milano, 2018
The renovation of a small shop that revolves around the figure of its master craftsman. An architectural and communication project in collaboration with the graphic studio Atto.
In artisan workshops, the expert has a fundamental role: Curzio, the shop's master ice-cream maker, gives value to the product with his skills. Starting from an observation of his attentive and scientific work method, the work focuses on the concept of "ice-cream workshop", in which the sales space and the manufacturing area are merged.
The architectural and communication projects become one so as to produce a coherent and significant space in its entirety.
There were three key points of the renovation: a burgundy colour swimming pool, a monolithic counter and the reorganisation of a group of refrigerators. Three natural materials were used: linoleum, stone and wood.
A section of the walls and floor were covered with burgundy linoleum, marking a kind of colourful pool linking the workshop with the shop space. This material change highlights the counter and minimises the technical and functional layers.
The ice cream counter, with a square and monolithic shape, is covered with slabs of grit, a simple material that recalls genuine traditional values.
The flavours are recounted through a wall of wooden frames containing separate data sheets, a kind of periodic table for ice cream.
The group of existing refrigerators, which display fresh and seasonal fruits, has been inserted into a wooden frame so as to be integrated into the space with increased functionality.

Technical drawings


concept design, developed design, technical design and construction supervision
Contractors srls (opere edili)
Arredo 90 srl (wood carpenter)
studiowok +
Atto (graphic design)
Claudia Begni, Federica Torri
Gelateria Prossima Fermata
Federico Villa studio

Via Raffaele Parravicini n° 16
20125 Milano

T. +39 02 840 766 62
studio wok architetti associati
Marcello Bondavalli
Nicola Brenna
Carlo Alberto Tagliabue

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Press office & communication

Fiammetta Gamboni

Prossima Fermata – Ice cream laboratory